Brand of One

AI Levels the Field Your Voice Wins It

We help small business owners automate with AI — and turn what’s already in your head into a brand only you can build.

Smart Automation
Reclaim your time
Domain Knowledge
Out of your head
Brand of One
Your authentic voice
HEARTBEAT · WEEKLY
MobCater · this week
UPTIME
99.98%
LEADS
+18
TRAFFIC
2.4k
Supplier monitor
SMS reminders
HEARTBEAT
UPTIME
99.98%
LEADS
+18
TRAFFIC · 7D
Building since 2013 · Used in our own businesses first
M
MobCater
K
Canine Karma
What we do

Our Services

Three offers, designed to compound. Most clients start with one.

Smart Automation

Free yourself from the repeatable work. We build automations that take it off your desk.

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Domain Knowledge

Pull what only you know — from voice, video, notes — into your website, content, and marketing.

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Brand of One

Your voice on every page. The moat AI-built sites can’t replicate.

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How We Work

From discovery to live, in five steps.

1
STEP 01

Discovery call

30 minutes, free. We dig into your business, your customer, what makes you different.

2
STEP 02

Structured intake

A form built to capture everything an expert designer + SEO needs.

3
STEP 03

Voice capture

Short audio / video sessions to gather your domain knowledge.

4
STEP 04

Build

Site, content, and automations delivered together.

5
STEP 05

Heartbeat

Recurring report on uptime, traffic, and leads.

About

Built by a small business owner. For small business owners.

I’m David Hinton. Building websites since 2013. I’m also a small business owner — MobCater (catering equipment, live with paying users) and Canine Karma (dog services, automated SMS reminder system live since 2026).

I won’t sell you something I haven’t tried on my own businesses first. They’re not portfolio pieces — they’re how I prove a thing works before I sell it to you.

Founded2013 · relaunching 2026
BasedLondon
EntitySelah Ltd
David Hinton · founder
Portfolio

Proof on our own businesses first.

Real client case studies coming. For now, here’s what we’ve shipped on our own.

MobCater · live
Ecommerce + automations

MobCater

Catering equipment ecommerce, live with paying users. Daily supplier price + stock monitor running.

LIVE · UPDATED DAILY
Canine Karma · live
SMS automation

Canine Karma

Dog services. Automated SMS reminder system live since 2026, daily 08:00 BST trigger, weekly heartbeat.

LIVE SINCE 2026-04-29
Pricing

Three packages, designed to compound.

Most clients start with one and add the others over time.

Package 02

Smart automations

Custom automations that take repeatable work off your desk.

  • Daily SMS reminders
  • Supplier price + stock monitors
  • Weekly digests to Telegram
  • Customer intake → CRM flow
  • Heartbeat reporting
Request a Quote
Package 03

Brand of one

Capture the founder’s voice as a structured asset, then deploy it everywhere.

  • Founder interview (audio/video)
  • Voice + tone guideline (AI-readable)
  • 30-day content sprint
  • Editorial calendar handover
Request a Quote
FAQ

Common questions.

How long does a build take?+
Discovery to live in 2–4 weeks for most projects.
Hosting — do I bring my own or do you supply it?+
Either. We support both. Common case: existing client with a stale WP install we refresh on their hosting.
Will my site sound like me, or like AI?+
Like you. We capture your voice through audio and video before any copy gets written.
What happens after launch?+
Weekly or monthly heartbeat report — uptime, traffic, leads. Maintenance retainer optional.
Why no published prices?+
Quality scales with scope. Once we’ve shipped 3–5 published case studies, tiers will go up here.

Tell me about your project.

Discovery call is 30 minutes, free. Drop a quick note below.

Contact Form Demo