Video marketing should be one of the tools that you utilize as part of your websites marketing campaign. video marketing Video can also give your business a competitive edge over your rivals and provide an additional way to drive traffic to your web site. There has never been a better time to gain extra exposure for your products and services than now, and by using the power of video for marketing.
But just like content on your web site your video should answer a question, solve a problem or educate your visitor’s. Rather than simply advertising you and your business. This goes a long way in building trust and firmly placing you as an expert in the minds of your potential customer.
Viral Video Marketing
Producing a straight out video (commercial) about “you and your business” is an okay start, but won’t give you the edge it needs in becoming viral. Viral marketing provides your video with the chance to be seen by hundreds or even thousands of people for free.
The best way to achieve this is to offer some great tips, advice and helpful information that will genuinely benefit your target market. This makes your video more likely to be passed along and shared with others to see and comment on
Example of Using Video For Marketing.
Below is a basic video produced for one of our clients who also has a Garden Centre and wanted to help people with some basic gardening techniques.
The video shows how a successful video should be used within your business, and how a local garden company wanted to help their customers. It’s also great for anyone else who needs useful gardening advice. This not only builds credibility with their customers but also provides a helpful video resource that can help many other people.
This video has been viewed over 30000 times on You Tube and also appears in Google natural search engine results. This basic video has produced a steady stream of video viewers who in turn visit the gardening centre website, requesting more information on products and services. Video can offer you and your business some very exciting promotional opportunities as long as you focus on your customer’s needs and not primarily what you want to sell.
If you are interested in finding out more on how web video can help your online business strategy please take a look at the page below on: Business Video Service or contact us here for more information